Market Landscape
Assesses market attractiveness, momentum, demand, and constraints across the geographies relevant to an offering.
Go-to-market
Reports for market entry, positioning, competitors, channels, and launch priorities. This may be for an idea or an already constructed business.
Run this PackYour first template run is freeEvidence-backed9 Templates
Included Templates
The evidence-backed views included in this Intelligence Pack.
Customer Segments and Demand
Identifies and prioritizes the customer segments with the strongest evidence-backed demand and go-to-market potential for a product, company, service, or concept.
Competitive Landscape
Maps competitors, substitutes, and incumbent alternatives to reveal threats, defensible gaps, and opportunities for differentiation.
Market Entry Strategy
Evaluates candidate geographies and customer segments, then recommends a prioritised sequence for market entry and expansion.
Positioning and Messaging
Translates customer and competitive evidence into credible positioning, differentiated messages, and practical activation guidance.
Commercial Model
Recommends monetisation, packaging, pricing, discounting guardrails, and commercial terms for an offering and its target customers.
Channel Strategy
Evaluates viable routes to market for an offering and recommends a practical, evidence-backed channel portfolio tailored to target customers and operating constraints.
Launch Readiness Plan
Turns an offering, its audience, and its operating constraints into a practical cross-functional launch plan with sequencing, ownership, and readiness gates.
GTM Forecast and Dashboard
Builds a go-to-market measurement framework, scenario forecast, and executive dashboard specification around an offering, its market, and available planning data.
Who it’s for
For teams evaluating whether and how to pursue a specific market or segment in a defined geography and planning window.
- Market entry and expansion teams
- Go-to-market leaders
- Product and strategy teams evaluating new segments
- Investors assessing market opportunities
- Partnership and launch planning teams
Key questions answered
- What is the target market, and what falls outside its boundaries?
- Which customer segment or use case should be prioritized?
- How do target customers evaluate, buy, budget for, and switch offerings?
- How mature and competitive is the category?
- What forces could increase or suppress demand?
- Is the timing favorable for entry within the planning window?
- What entry posture, initial wedge, and assumptions should be considered?
FAQ
How long does it take to run?
On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.
What data sources does it use?
Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.
Can I customise it?
Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.
How is the information verified?
Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.