TemplatesPositioning and Messaging

Positioning and Messaging

Translates customer and competitive evidence into credible positioning, differentiated messages, and practical activation guidance.

Use this Template
Your first template run is freeEvidence-backed

What you’ll receive

This template produces 8 structured sections:

Positioning recommendation

A focused positioning recommendation connects customer needs, differentiated value, and credible competitive contrast.

1

Audience and market context

A compact audience view links buyer roles, customer problems, desired outcomes, and decision criteria.

2

Differentiation

An alternative landscape separates meaningful distinctions, parity, trade-offs, and proof still required.

3

Value-proposition hierarchy

A value hierarchy connects primary value, supporting benefits, capabilities, and priority proof points.

4

Message architecture

A coherent message system aligns the core message, supporting pillars, recommended language, and qualified claims.

5

Objection responses

Concise responses address likely buyer objections alongside required proof and appropriate concessions.

6

Audience-specific messaging

Tailored messages connect each priority audience’s concerns with relevant value and needed proof.

7

Activation guidance

Practical activation guidance turns positioning into narrative flow, elevator pitch, and immediate validation steps.

8

Who it’s for

For teams that need a practical, evidence-informed positioning and messaging brief grounded in an offering description, target customers, and credible alternatives.

  • Product marketing teams
  • Sales teams
  • Business and product leadership

Key questions answered

  • How should the offering be positioned for priority customers?
  • What customer problems, needs, and buying criteria should shape the message?
  • Which alternatives and status-quo approaches should the offering be compared with?
  • What differentiation is supported, and what still requires validation?
  • What should the core message and supporting pillars be?
  • How should messaging change for different audiences and buyer roles?
  • Which objections should sales and marketing prepare to address?
  • What narrative flow and next steps can activate the positioning?

FAQ

How long does it take to run?

On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.

What data sources does it use?

Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.

Can I customise it?

Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.

How is the information verified?

Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.