TemplatesCustomer Segments and Demand

Customer Segments and Demand

Identifies and prioritizes the customer segments with the strongest evidence-backed demand and go-to-market potential for a product, company, service, or concept.

Use this Template
Your first template run is freeEvidence-backed

What you’ll receive

This template produces 5 structured sections:

Market and demand context

Evidence-led context connects the offering, market conditions, demand signals, and problem areas.

1

Priority customer segments

Segment profiles reveal shared needs, purchase contexts, triggers, barriers, and commercial signals.

2

Prioritized opportunity matrix

Transparent criteria rank segments by opportunity, fit, accessibility, scale, and growth potential.

3

Segment comparison

A consistent visual makes relative segment strengths, trade-offs, and uncertainty easier to compare.

4

Recommended focus

Evidence-based recommendations point toward priority segments and the assumptions requiring validation.

5

Who it’s for

For teams making evidence-led decisions about which customer segments to pursue first.

  • Product and service teams assessing where demand is strongest
  • Go-to-market teams prioritizing customer segments and purchase contexts
  • Founders evaluating market opportunities for a company, product, service, or concept
  • Strategy teams comparing segment fit, accessibility, scale, and growth potential

Key questions answered

  • Which customer segments have the strongest evidence-backed demand?
  • What shared needs, jobs, or buying situations define each segment?
  • What triggers evaluation or purchase, and what barriers could limit adoption?
  • How do segments compare on offering fit, accessibility, reachable scale, and growth potential?
  • Which segment or segments should be pursued first?
  • What unresolved assumptions could change the prioritization?

FAQ

How long does it take to run?

On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.

What data sources does it use?

Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.

Can I customise it?

Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.

How is the information verified?

Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.