TemplatesChannel Strategy

Channel Strategy

Evaluates viable routes to market for an offering and recommends a practical, evidence-backed channel portfolio tailored to target customers and operating constraints.

Use this Template
Your first template run is freeEvidence-backed

What you’ll receive

This template produces 6 structured sections:

Channel context and strategic objective

Frame the route-to-market decision around the offering, customers, constraints, and material uncertainties.

1

Viable channel landscape

See which channel routes fit the market, with prerequisites, strengths, limitations, and exclusions.

2

Channel comparison and economics

Compare channels across customer fit, economics, traction, scalability, control, burden, risks, and confidence.

3

Recommended channel portfolio and priorities

Receive a sequenced channel portfolio with priorities, trade-offs, dependencies, and deferred routes.

4

Partner and reseller strategy

Set partner profiles, value exchange, enablement, governance, sourcing, and qualification expectations for intermediary channels.

5

Funnel design and execution plan

Connect acquisition and conversion stages with responsibilities, handoffs, metrics, and near-term experiments.

6

Who it’s for

For teams choosing practical, evidence-backed routes to market around customer needs and operating constraints.

  • Teams evaluating routes to market for an offering
  • Commercial decision-makers balancing channels against sales and delivery constraints
  • Teams assessing direct, partner, marketplace, reseller, community, paid, or owned acquisition

Key questions answered

  • Which routes to market are plausibly relevant to this offering and its target customers?
  • How do viable channels compare across fit, economics, traction, scalability, control, and operational burden?
  • Which channel portfolio should receive priority given stated budget, capacity, margins, and delivery constraints?
  • Which partner or reseller profiles, incentives, and operating requirements support intermediary channels?
  • How should channel responsibilities, handoffs, conversion points, metrics, and experiments connect across the funnel?

FAQ

How long does it take to run?

On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.

What data sources does it use?

Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.

Can I customise it?

Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.

How is the information verified?

Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.