Market frame and competitive set
A grounded view of market context, buying alternatives, and competitor classification criteria.
Competitive Landscape
Maps competitors, substitutes, and incumbent alternatives to reveal threats, defensible gaps, and opportunities for differentiation.
Use this TemplateYour first template run is freeEvidence-backed
What you’ll receive
This template produces 5 structured sections:
1
Competitor landscape
Concise profiles reveal each material alternative’s audience, proposition, and competitive relevance.
Comparison matrix
Evidence-backed comparisons bring capabilities, business models, distribution, traction, and differentiation into view.
Positioning map
Comparable dimensions reveal competitor clustering, separation, and implications for strategic positioning.
Threats, opportunities, and defensible gaps
Prioritized insights expose threats, whitespace opportunities, defensible gaps, and proof requirements.
Who it’s for
For teams that need an evidence-backed view of competitors, substitutes, incumbents, and strategic differentiation opportunities.
- Strategy and competitive intelligence teams
- Product marketing and positioning teams
- Product managers evaluating market alternatives
- Business leaders assessing competitive threats and opportunities
Key questions answered
- Who are the most material direct, indirect, substitute, and incumbent alternatives?
- How do the focal offering and leading alternatives compare on capabilities, business model, distribution, and traction signals?
- What competitive dimensions meaningfully distinguish the alternatives?
- Where are the most consequential threats, unmet needs, and whitespace opportunities?
- What differentiation claims or capabilities require stronger evidence?
FAQ
How long does it take to run?
On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.
What data sources does it use?
Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.
Can I customise it?
Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.
How is the information verified?
Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.