Market Landscape
Assesses market attractiveness, momentum, demand, and constraints across the geographies relevant to an offering.
Competitor Research
Reports and dashboards for competitor discovery, positioning, pricing, market maps, and strategic gaps.
Run this PackYour first template run is freeEvidence-backed8 Templates
Included Templates
The evidence-backed views included in this Intelligence Pack.
Customer Segments and Demand
Identifies and prioritizes the customer segments with the strongest evidence-backed demand and go-to-market potential for a product, company, service, or concept.
Competitive Landscape
Maps competitors, substitutes, and incumbent alternatives to reveal threats, defensible gaps, and opportunities for differentiation.
Positioning and Messaging
Translates customer and competitive evidence into credible positioning, differentiated messages, and practical activation guidance.
Commercial Model
Recommends monetisation, packaging, pricing, discounting guardrails, and commercial terms for an offering and its target customers.
Route-to-Market Plan
Produces an evidence-grounded, prioritized route-to-market plan that identifies the best channels, partners, sequencing, economics, and decision triggers for an offering.
Competitive Intelligence Operating Model
Build an implementation-ready competitive-intelligence operating model tailored to the organization’s market, strategic priorities, and decision needs.
Competitive Signals Dashboard
Monitor material competitive developments in a defined market so teams can establish a credible baseline, prioritize decisions, and run repeatable updates.
Who it’s for
For teams researching competitors, markets, positioning, pricing, and strategic gaps.
- Teams conducting competitor discovery
- Teams evaluating positioning and pricing
- Teams mapping markets and identifying strategic gaps
Key questions answered
- Who are the relevant competitors?
- How are competitors positioned?
- How does competitor pricing compare?
- What does the competitive market map look like?
- Where are the strategic gaps?
FAQ
How long does it take to run?
On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.
What data sources does it use?
Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.
Can I customise it?
Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.
How is the information verified?
Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.