Positioning decision
A recommended audience, category, value proposition, and strategic rationale for positioning decisions.
Positioning and Value Proposition
Develop a decision-ready, evidence-backed positioning architecture that recommends the strongest audience, category, value proposition, messages, and validation priorities for a business, product, or service.
Use this TemplateYour first template run is freeEvidence-backed
What you’ll receive
This template produces 6 structured sections:
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Audience and market insight
Evidence-led customer needs, buying triggers, alternatives, and market context shaping the recommendation.
Differentiation and proof
Defensible contrasts, substantiated proof points, confidence levels, and priority evidence gaps.
Message hierarchy
Primary and supporting messages with evidence-led language guidance for market-facing communications.
Objections and use-case adaptations
Evidence-led objection responses and tailored message variations for priority use cases.
Recommended next steps
Prioritized messaging, validation, and proof actions addressing gaps before rollout.
Who it’s for
For teams making evidence-backed positioning, messaging, differentiation, and validation decisions.
- Teams positioning a business, product, or service
- Marketing and go-to-market decision-makers
- Teams preparing messaging and positioning for rollout
Key questions answered
- Which audience should receive priority?
- What category frame and value proposition offer the strongest position?
- How does the offering differ from relevant alternatives?
- Which proof points support the recommended positioning?
- What messages should be emphasized, qualified, or avoided?
- Which objections and use-case contexts require adapted messaging?
- What should be validated before rollout?
FAQ
How long does it take to run?
On average a template takes just a couple of minutes to run. This time will vary with the number of referenced sources and quantity of evidence analysed and you can browse the findings as it runs.
What data sources does it use?
Lucette uses the sources configured within each template and shows this supporting evidence and references in the finished output. This is all customisable, allowing you to create your own custom, reusable sources.
Can I customise it?
Yes. You can use the result as a starting point and refine it with additional context and follow-up requests. Custom templates can be rerun to create your own re-usable intelligence products.
How is the information verified?
Substantive findings are grounded in collected evidence, with provenance and references retained alongside the generated output.